The reports of my death are greatly exaggerated, Project Titan.

Updated: Dec 27, 2020

The demise of the Apple car, the tech giant’s supposedly secret development, even I knew about it, was I don't know, oversold. Marketing and timing, I guess!(Tesla)

Apple’s secret Project Titan, which last year reduced the team by about 200 people, is not only alive, but kicking, reports are emerging that they are planning to produce an electric passenger car with “breakthrough battery technology” and automated vehicle technology by 2024, according to a report from Reuters.

I hope the battery does not need changing after a couple of years, maybe expensive😊

I digress.

Apple will launch an Apple Car by 2025, according to a report by a company analyst. Ming-Chi Kuo, told investors that he expects to see Apple launch a car sometime between 2023 and 2025.

Ming-Chi Kuo is an analyst at TF International Securities, a financial services group in the Asia-Pacific region.

Apple's self-driving car , known as Project Titan, has been rumoured for years, although the company has never publicly acknowledged the project. With consumer demand for eco friendly vehicles and the amazing rise of Tesla in recent years, Apple sees this as a potential “nice little earner”, considering the innovative ethos of the business and the millions of core followers of the brand name.

If you have billions of cash reserves, I bet you can make an electric car.

Quote from them,

Apple commits to be 100 percent carbon neutral for its supply chain and products by 2030. ... The company is already carbon neutral today for its global corporate operations, and this new commitment means that by 2030, every Apple device sold will have net zero climate impact

Ok, any massive firm will promote climate change worries and thus products or the correct rhetoric to save us, but is this to protect the environment, or an opportunity to get into this industry. Ok, I’m cynical but I believe they have conscientious people at the helm and a potential perfect “launch pad” to get into this enormous industry.

Fact check.

In 2019, almost 92 million motor vehicles were produced worldwide. China, Japan, and Germany were the largest producers of cars and commercial vehicles in 2019

Imagine if they can replicate the smartphone dominance with cars?

In 2019, around 1.52 billion smartphones were sold worldwide. In the first quarter of 2020, around 86.3 percent of all smartphones sold to end users were phones with the Android operating system!!

The car would be positioned as Apple's "next star product" according to Kuo, whose note was seen by Apple news site MacRumours.

Kuo anticipates the Apple Car will have as disruptive effect on the car market when it is released as the iPhone did to the mobile phone market in 2007.

As published by MacRumours, Kuo's note states: "We expect that Apple Car, which will likely be launched in 2023, will be the next star product."

Among the reasons for this according to Kuo is the "potentially huge replacement demands ,emerging in the auto sector because it is being redefined by new technologies.

Apple, says Kuo, can do "better integration of hardware, software and services" than current competitors in the consumer electronics sector and potential competitors in the auto sector. Apple's services category will also grow significantly through its entrance into the "huge car finance market" after Apple launches the Apple Car.